Rich Kahn on Digital Ad Fraud and Why Marketers Need Third-Party Detection
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⏰ Time Stamps ⏰
00:00 Welcome and Backstory
00:58 Rich’s Journey to Ad Fraud
01:37 Building Anura From Scratch
04:08 Compliance Isn’t Sexy
07:27 Networks and Incentives
10:33 Real Campaign Fraud Case
13:32 Consent and Lead Recycling
16:56 How Fraudsters Hide
22:08 False Positives Hurt Sales
25:45 AI and the Future
28:56 Free Traffic Quality Audit
32:31 How to Block Bad Traffic
33:27 Where to Learn More
34:23 Final Thanks and Wrap
