I managed to get hold of a pair of Jabra Elite 85t headphones. I wanted some new ones because what I had were old, had all but stopped working and made it difficult for me to do YouTube live's without looking like an old 1970's DJ. I'm not sure if…
In this video I walk you through the content of the upcoming Cyber Week conference for small business and ecommerce, organised by Pubcon. Details of the event are at https://www.pubcon.com/small-business-and-ecommerce-cyber-week #pubcon #ecommerce
On Google Ads you can take advantage of seasonality adjustments to increase your bids for a pre-defined period and set it up in advance.
Media buying is one of the most understood job roles carried out in digital marketing. Programmatic media buying is what most ad buyers are doing without even realising it. In this video you will get a more detailed walk through of : ✅ Introduction 00:00 ✅ What is programmatic media…
Watch live as the CEO of Airtory, Julian Frachtman talks about why standard banner ads are no longer going to cut it for display media and why rich media ads deliver a significantly higher clickthrough rate. Julian will be talking with Elite Media Buyers founder Jim Banks and they will…
Facebook Ads compliance is boring. That's what most Facebook advertisers will say. At least until they lose their ad account, then they pay attention. But compliance is often the difference between being able to run ads or not. In this video Jim Banks will walk you through the high level…
The marketing mantra of if you can't/don't measure it you can't manage it is a guiding principle that all marketers live by. You have no idea if you are getting close to your goals without some form of measurement. In this video I walk you through the features of the…
In this video I'm walking you through how you can create a Google Data Studio report for your site and to then show you why you might be running the wrong mobile bid strategy for your Google Ads or Facebook Ads campaigns during the pandemic. You can create your own…
Learn how to use Google Ads Editor to speed up your campaign creation and daily management of Google Ads campaigns. In this video you will be walked through at a high level how you can use Google Ads Editor. 00:00 Introduction 00:21 Download Google Ads Editor 01:17 Download Google Ads…
In this video Jim Banks the CEO of Spades Media - https://www.spadesmedia.com introduces you to the Facebook Marketing Partners Program which is available for you to join at https://www.facebook.com/business/marketing-partners/become-a-partner It's a free program provided by Facebook for advertisers on the Facebook platform. 00:00 Intro 01:36 Where to join the Facebook…
In this video, we walk you through the process to exclude 5800 YouTube channels aimed at children from being Channels your YouTube Ads run on. If you'd like to get hold of the Google Sheet leave a comment below and let me know. Long URL's on Google Sheets are one…
If you are an advertiser on YouTube there is nothing more annoying than looking at reports and seeing a ton of clicks and cost associated with children’s channels on YouTube. Parents trying to amuse their kids give them their cell phones and tablets to watch YouTube videos and somehow the…
If you run any YouTube Ads then you will want to learn more about the new Ad Sequence format for running video ad campaigns on YouTube. In this video you will be walked through the process to setup a YouTube ad campaign using the new ad sequence method and also…
A short walk and talk video about why your Facebook Attribution data might be distorting your numbers. If you understand the difference between CTC (click through conversions) and VTC (view through conversions) then you can look at your data differently in Facebook Ads and come up with different decisions about…
On 30th April 1999 I started working for a dotcom startup as national sales manager, selling websites. It was like selling the Emperors New Clothes. But it was sooooo exciting. I'm going live on Tuesday 30th April at 2pm GMT (9am EST) I'll be sharing some of the stories, what…
If you don't like the default columns, you can create new column sets in Google Ads. You can also create your own fields so that you can show clicks by the device, conversion by the device, impressions by network or whatever you want really. This was a quick instructional video…
Have you seen the facilities at YouTube Space London? I've only seen them online and I really want to see them in real life. Currently, my YouTube channel has 29 subscribers (update - at 100 now). I need to get to 10,000 subscribers to be able to use the facilities…
I recently got asked what are the steps that we go through in order to understand our competition Facebook Ads strategy better and in this video I walk you through the 10 step process we go through at https://www.spadesmedia.com to do just that. There is also a bonus of a…
In this video you're invited to attend an upcoming webinar on how to setup and manage Facebook Product Feeds and create Facebook Product Ads and Facebook Dynamic Remarketing campaigns. Sign Up Here - https://goo.gl/ClnLXn
The Facebook Pixel Helper works in the background to automatically review the websites you browse and whether any tracking code has been installed correctly or not. You can install the Facebook Helper Chrome Plugin by visiting - https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en You can read the official Facebook instructions for this video at https://developers.facebook.com/docs/facebook-pixel/pixel-helper…
In this video Jim Banks - http://www.spadesmedia.com walks you through the process of setting up a business on Google Adwords Express, using your own web site. If you want to set up and use a Google My Business profile then you should watch https://www.youtube.com/watch?v=gipgDezz2Cg on how to set up your…
A comparison between two display media research tools you might consider using to boost your advertising campaign results. http://www.whatrunswhere.com and http://www.mixrank.com Each have their plusses and minuses. I think having both will be of most benefit, but if you could only choose one and the US market was the only…
This is the initial coaching webinar for my PPC Coaching Masterclass group. It was recorded using Meeting Burner. I learnt after the event you can use *5 to mute other callers on the line... Please leave feedback on what you'd like to see covered on future PPC coaching sessions.
