The marketing mantra of if you can't/don't measure it you can't manage it is a guiding principle that all marketers live by. You have no idea if you are getting close to your goals without some form of measurement. In this video I walk you through the features of the…
In this video I'm walking you through how you can create a Google Data Studio report for your site and to then show you why you might be running the wrong mobile bid strategy for your Google Ads or Facebook Ads campaigns during the pandemic. You can create your own…
Learn how to use Google Ads Editor to speed up your campaign creation and daily management of Google Ads campaigns. In this video you will be walked through at a high level how you can use Google Ads Editor. 00:00 Introduction 00:21 Download Google Ads Editor 01:17 Download Google Ads…
In this video Jim Banks the CEO of Spades Media - https://www.spadesmedia.com introduces you to the Facebook Marketing Partners Program which is available for you to join at https://www.facebook.com/business/marketing-partners/become-a-partner It's a free program provided by Facebook for advertisers on the Facebook platform. 00:00 Intro 01:36 Where to join the Facebook…
In this video, we walk you through the process to exclude 5800 YouTube channels aimed at children from being Channels your YouTube Ads run on. If you'd like to get hold of the Google Sheet leave a comment below and let me know. Long URL's on Google Sheets are one…
If you are an advertiser on YouTube there is nothing more annoying than looking at reports and seeing a ton of clicks and cost associated with children’s channels on YouTube. Parents trying to amuse their kids give them their cell phones and tablets to watch YouTube videos and somehow the…
If you run any YouTube Ads then you will want to learn more about the new Ad Sequence format for running video ad campaigns on YouTube. In this video you will be walked through the process to setup a YouTube ad campaign using the new ad sequence method and also…
A short walk and talk video about why your Facebook Attribution data might be distorting your numbers. If you understand the difference between CTC (click through conversions) and VTC (view through conversions) then you can look at your data differently in Facebook Ads and come up with different decisions about…
On 30th April 1999 I started working for a dotcom startup as national sales manager, selling websites. It was like selling the Emperors New Clothes. But it was sooooo exciting. I'm going live on Tuesday 30th April at 2pm GMT (9am EST) I'll be sharing some of the stories, what…
If you don't like the default columns, you can create new column sets in Google Ads. You can also create your own fields so that you can show clicks by the device, conversion by the device, impressions by network or whatever you want really. This was a quick instructional video…
Have you seen the facilities at YouTube Space London? I've only seen them online and I really want to see them in real life. Currently, my YouTube channel has 29 subscribers (update - at 100 now). I need to get to 10,000 subscribers to be able to use the facilities…
I recently got asked what are the steps that we go through in order to understand our competition Facebook Ads strategy better and in this video I walk you through the 10 step process we go through at https://www.spadesmedia.com to do just that. There is also a bonus of a…
In this video you're invited to attend an upcoming webinar on how to setup and manage Facebook Product Feeds and create Facebook Product Ads and Facebook Dynamic Remarketing campaigns. Sign Up Here - https://goo.gl/ClnLXn
The Facebook Pixel Helper works in the background to automatically review the websites you browse and whether any tracking code has been installed correctly or not. You can install the Facebook Helper Chrome Plugin by visiting - https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en You can read the official Facebook instructions for this video at https://developers.facebook.com/docs/facebook-pixel/pixel-helper…
In this video Jim Banks - http://www.spadesmedia.com walks you through the process of setting up a business on Google Adwords Express, using your own web site. If you want to set up and use a Google My Business profile then you should watch https://www.youtube.com/watch?v=gipgDezz2Cg on how to set up your…
A comparison between two display media research tools you might consider using to boost your advertising campaign results. http://www.whatrunswhere.com and http://www.mixrank.com Each have their plusses and minuses. I think having both will be of most benefit, but if you could only choose one and the US market was the only…
This is the initial coaching webinar for my PPC Coaching Masterclass group. It was recorded using Meeting Burner. I learnt after the event you can use *5 to mute other callers on the line... Please leave feedback on what you'd like to see covered on future PPC coaching sessions.
Still experimenting on getting the right information to post from a Hangout on Air into a YouTube via and then onto a Facebook Page via the IFTTT (If This Then That) service which is a handy automation tool.
+Ronnie Bincer helps me get to the bottom of the Cameraman App and how you can mute someone from the filmstrip in a Hangout On Air to give you a bigger presentation space. Will be interesting to see if this makes doing presentations using HOA more popular. The resoultion when…
In this video Jim Banks explains some of the problems you might experience in choosing an agency to work with on Google Adwords.
PPC Consultant Jim Banks - http://www.spadesmedia.com shows you important things your Adwords ads should have and how many advertisers are missing items like : * Seller Reviews * Google+ Integration * Sitelinks * Suitable call to action * Relevant and suitable ad copy for the search term Jim also looks…