In this video Jim Banks explains why your paid ad traffic from other channels might be broken and how you can fix them with a couple of simple steps. 📒 Topic Notes 📒 Facebook retired Facebook Analytics at the end of June 2021 and shuttered the entire code base at…
If you didn't get the chance to attend HeroConf in London and missed the keynote delivered by Frederick Vallaeys co-founder of @Optmyzr then this video is a reprise of his presentation, with a lot more context added in and some Optmyzr product feature discussions with customers. Optmyzr enables you to…
There is a new tracking parameter available in Google Merchant Center for advertisers to enable them to track the clicks coming from free traffic to Google Shopping products in your Merchant Center feed. Learn what the parameter is and how you can utilise it in this video. #GoogleMerchantCenter #GoogleShoppingAds
Using UTM Tracking For Facebook Ads is more important now than ever before. Facebook Ads are giving advertisers less data than previously and they are relying on aggregated, delayed and estimated conversion data. 📒 Topic Notes 📒 Facebook retired Facebook Analytics at the end of June 2021 and Google Analytics…
What’s the correct UTM parameters to use when running ads online? Most advertisers get this wrong. They confuse sources and mediums and forget to use a descriptive campaign name.
Wnat to learn advanced Facebook Ad strategies that your competitors are not using? In this video Jim Banks, CEO of growth agency Spades Media - https://www.spadesmedia.com explains THE 4 secrets to success running Facebook Ads are and why you MUST use them. The content of the video includes : 00:00…
In this video Jim Banks, CEO of growth agency Spades Media - https://www.spadesmedia.com explains what sort of content he makes for media buyers of all levels. Jim is also the founder of media buying community https://www.elitemediabuyers.com where media buyers of all levels collaborate and share their knowledge and network with…
Join us for this weeks epsiode of the #EMBShow. On today's show we will be joined by Manu Cinca the founder of Stacked Marketer which is the leading daily newsletter for marketers and a growing online community We will be exploring how to build a community of online marketers, content…
Join us for Episode 1 - the first ever #EMBShow. On today's show we will be talking about how things are going for media buyers since iOS 14.5 has rolled out and steps you can take to gain control once more.
I'm answering questions about Google Ads, including Google Shopping, YouTube Ads, Google Display Network or whatever your biggest problems are for the next 30 minutes only.
Have you tried the Clubhouse App yet? Initially I was pretty ambivalent about it. But, I persevered with it and now believe it is the greatest opportunity for marketers of all sizes and disciplines who are unable to attend in person events and don't like video conferencing. I've broken the…
I managed to get hold of a pair of Jabra Elite 85t headphones. I wanted some new ones because what I had were old, had all but stopped working and made it difficult for me to do YouTube live's without looking like an old 1970's DJ. I'm not sure if…
In this video I walk you through the content of the upcoming Cyber Week conference for small business and ecommerce, organised by Pubcon. Details of the event are at https://www.pubcon.com/small-business-and-ecommerce-cyber-week #pubcon #ecommerce
On Google Ads you can take advantage of seasonality adjustments to increase your bids for a pre-defined period and set it up in advance.
Media buying is one of the most understood job roles carried out in digital marketing. Programmatic media buying is what most ad buyers are doing without even realising it. In this video you will get a more detailed walk through of : ✅ Introduction 00:00 ✅ What is programmatic media…
Watch live as the CEO of Airtory, Julian Frachtman talks about why standard banner ads are no longer going to cut it for display media and why rich media ads deliver a significantly higher clickthrough rate. Julian will be talking with Elite Media Buyers founder Jim Banks and they will…
Facebook Ads compliance is boring. That's what most Facebook advertisers will say. At least until they lose their ad account, then they pay attention. But compliance is often the difference between being able to run ads or not. In this video Jim Banks will walk you through the high level…
The marketing mantra of if you can't/don't measure it you can't manage it is a guiding principle that all marketers live by. You have no idea if you are getting close to your goals without some form of measurement. In this video I walk you through the features of the…
In this video I'm walking you through how you can create a Google Data Studio report for your site and to then show you why you might be running the wrong mobile bid strategy for your Google Ads or Facebook Ads campaigns during the pandemic. You can create your own…
Learn how to use Google Ads Editor to speed up your campaign creation and daily management of Google Ads campaigns. In this video you will be walked through at a high level how you can use Google Ads Editor. 00:00 Introduction 00:21 Download Google Ads Editor 01:17 Download Google Ads…
In this video Jim Banks the CEO of Spades Media - https://www.spadesmedia.com introduces you to the Facebook Marketing Partners Program which is available for you to join at https://www.facebook.com/business/marketing-partners/become-a-partner It's a free program provided by Facebook for advertisers on the Facebook platform. 00:00 Intro 01:36 Where to join the Facebook…
In this video, we walk you through the process to exclude 5800 YouTube channels aimed at children from being Channels your YouTube Ads run on. If you'd like to get hold of the Google Sheet leave a comment below and let me know. Long URL's on Google Sheets are one…
