Travis Franklin
Co-Founder
Travis grew up on a third-generation farm and ranch, where he learned the value of hard work and planning ahead.
This agricultural background shaped his approach to business - grounded, determined, and always forward-thinking.
With a career spanning diverse industries such as finance, FinTech, agencies, start-ups, retail, manufacturing, agriculture, IT services, building materials, non-profit, and healthcare, Travis brings a wealth of knowledge and a fresh perspective to every project.
20
March 26, 2025
Challenges and Triumphs in Agtech and Biotech
Angela and Travis, cousins with a deep background in marketing, discuss their journey into the business together, specializing in biotech and agricultural technology (agtech). Angela, based in Oregon, focuses on biotech, while Travis, from Idaho, brings his farming experience to agtech. The conversation covers their business strategies, client engagements, and the balance of old and new technologies in their industries. They also touch upon the rapid evolution of AI, its applications in marketing and efficiency, and the ethical considerations surrounding its use. The discussion extends to broader topics such as climate change, mental health, and the responsibility of marketing professionals to ensure ethical practices. A comprehensive overview of the challenges and innovations within the biotech and agtech marketing.