Marketing Episodes

10
April 3, 2024

Confessions of Digital Marketing Missteps with Dave Roth

In episode 10 Jim delves into the twists and turns of agency life, working in-house with 20 year digital marketing veteran Dave Roth and his bumpy journey as a digital marketer. Discover the high-stakes world of managing campaigns with an insider's perspective from his time at Yahoo and realtor.com Learn about Dave's early involvement in "that search engine thing" which led to a decade at Yahoo managing substantial search engine marketing budgets for their internal paid media channels and ...
Guests: Jim Banks , Dave Roth
2
Jan. 3, 2024

How a Billion-Pageview Dream Survived Digital Marketing Disasters

Welcome back to another episode of "Bad Decisions with Jim Banks". Today, in episode two, we have an exceptional guest, Jason Barnard, also known as the Brand SERPs Guy and easily recognizable in his signature red shirt. I'm your host, Jim Banks, and together we'll dive into the intricacies of written processes, the crucial balance of freedom and support in teams, and the evolution of Google’s role in personal and business branding. In this episode, Jason shares his journey from musicia...