Name: What Great Media Buyers WON’T Tell You
Uploaded: 2026-04-08T22:30:03+00:00
Description: In this episode Jim Banks sits down with seasoned digital marketer Ivan Janku to delve into the fast-changing landscape of running a digital marketing agency. Ivan …

In this episode Jim Banks sits down with seasoned digital marketer Ivan Janku to delve into the fast-changing landscape of running a digital marketing agency.

Ivan shares his journey from solo freelancer to leading his agency, Digital Rocket, for nearly a decade, revealing the challenges and evolving nature of the industry—from shifting client expectations to the growing importance of creative and technical integration.

You'll hear candid stories about agency struggles, hear insights into campaign strategy for platforms like TikTok and Instagram, and explore how new trends (like server-side tracking and AI-generated content) are impacting the work agencies do for ecommerce brands.

Whether you’re a business owner looking to improve your online presence or an agency owner navigating a competitive field, you'll find the practical advice and hard-earned lessons both relatable and eye-opening.

So, get ready for real talk on what it takes to survive and thrive in digital marketing right now.

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🧰 Resources mentioned or used making this episode 🧰

➡️ Competitor Analysis - https://geni.us/similarweb
➡️ Market Analysis - https://geni.us/builtwith
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➡️ Teleprompter App - https://geni.us/promptsmart_jimbanks
➡️ Competitor Ad Analysis - https://geni.us/pipiads
➡️ Track Winning Products - https://geni.us/ppspy
➡️ Targeting for YouTube Ads - https://geni.us/tubesift
➡️ YouTube Ad Spy Tool - https://geni.us/videoadvault
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➡️ Media Buying Community - https://geni.us/unik360
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