On this episode of Digital Marketing Stories, Jim is hanging out with the legendary Joel Bondorowsky, PPC wizard and early internet pioneer.
We swap stories about the wild days of Google Ads, dealing with AI in paid media, and the real secrets to building campaigns that actually work.
Stick around, you don’t want to miss this one.
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Some of the links are affiliate links which means that if you buy something using that link we might get a small affiliate commission from one of our partners.
🧰 Resources mentioned in this episode 🧰
➡️ Competitor Analysis - https://geni.us/similarweb
➡️ Market Analysis - https://geni.us/builtwith
➡️ SEO Toolkit - https://geni.us/semrush_jimbanks
➡️ AI powered video editor - https://geni.us/descript_jimbanks
➡️ Podcast Website Builder - https://geni.us/podpage
➡️ PPC Management Software - https://geni.us/optmyzr
➡️ Heatmaps, Recordings and Surveys - https://geni.us/luckyorange_jimbanks
➡️ Competitor Ad Analysis - https://geni.us/pipiads
➡️ Track Winning Products - https://geni.us/ppspy
➡️ Audience Research for reddit - https://geni.us/gummysearch
➡️ Project Management Suite - https://geni.us/teamwork
⏰ Time Stamps ⏰
00:00 - Introduction
01:40 - Early days in Digital & Birth of PPC
05:32 - Rise of AI in Advertising Platforms
09:28 - The Demise of Exact Match
14:31 - Conversion Events & Signaling in Google Ads
20:19 - Understanding Quality Score & Ad Relevance
25:50 - Realities of Agency Life & Speaking at Marketing Events
35:23 - True Value of Experience in Digital Marketing
44:56 - Big Data, Automation & Using AI for Measurement
50:09 - Tracking, Targeting, and the Future of Paid Ads
55:25 - Debunking Advertising Myths & Privacy Realities
1:02:02 - Connect with Joel
