Join Jim Banks as he sits down with SEO expert Kaspar Szymanski,
Full show notes and resources at https://www.bdwjb.com/s2e6/
Learn how to avoid common SEO pitfalls and optimize your strategies for success.
* Disavow files and managing harmful links
* Importance and methods of regular SEO audits
*The role of AI in SEO and managing its recommendations
* SEO contingency planning and diversifying traffic sources
* Impact of poor website optimization on user experience
Be sure to subscribe for more insights on maintaining your website's health and performance.
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🧰 Resources mentioned or used making this episode 🧰
➡️ Castmagic - https://www.bdwjb.com/castmagic/
➡️ Descript - https://www.bdwjb.com/descript/
➡️ Podpage - https://www.bdwjb.com/podpage/
➡️ Ecamm Live - https://www.bdwjb.com/ecamm/
➡️ Optmyzr - https://www.bdwjb.com/optmyzr/
➡️ Lucky Orange - https://www.bdwjb.com/lucky-orange/
➡️ Opus Clip - https://www.bdwjb.com/opus/
➡️ Notion - https://www.bdwjb.com/notion/
➡️ Promptsmart - https://www.bdwjb.com/promptsmart/
➡️ tubesift - https://www.bdwjb.com/tubesift/
➡️ Video Ad Vault - https://www.bdwjb.com/video-ad-vault/
➡️ Make.com - https://www.bdwjb.com/make/
➡️ Cloudways - https://www.bdwjb.com/cloudways/
➡️ Manychat - https://www.bdwjb.com/manychat/
➡️ Semrush - https://www.bdwjb.com/semrush/
➡️ Unik360 - https://www.bdwjb.com/unik360/
➡️ Synthesia - https://www.bdwjb.com/synthesia/
⏰ Time Stamps ⏰
00:00 Joining an elite task force.
03:20 Joined Google Search Quality Team
08:20 Insider knowledge aids overcoming Google penalties
10:08 Pandemic was challenging yet opportunistic for travel businesses
14:00 Continuously preserve server logs for SEO benefits
17:53 Regular SEO audits ensure website stability
20:59 AI: Useful tool, but output quality varies
22:46 Misleading data due to dropdown default
27:18 Large images slow sites
29:40 Legacy signals crucial in SEO
34:12 Broad match AI challenges paid marketing control
37:00 SEO complexity increases with website size
40:05 Change is constant
45:32 Focus on smaller languages
46:43 Migrate content, register domains, prevent costly purchases
