In this episode, learn from incredible story of resilience and strategic thinking.
For full episode along with show notes and links to resources mentioned during the podcast episode visit https://www.bdwjb.com/s2e9/
From the complexities of setting up a business right before a global pandemic, the nuances of client-agency relationships, and the critical importance of setting realistic expectations.
Drew provides insights into the advertising shifts from platforms like TikTok to the more stable grounds of Meta and Twitter, and he explains why agencies need to put a laser focus on their ideal client profile.
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🧰 Resources mentioned or used making this episode 🧰
➡️ Castmagic (AI Content Creator) - https://geni.us/castmagic_jimbanks
➡️ Descript (easy video editing) - https://geni.us/descript_jimbanks
➡️ Podpage (Podcast Website Hosting) - https://geni.us/podpage
➡️ Ecamm Live (Video and audio recorder for Mac) - https://geni.us/ecamm_jimbanks
➡️ Optmyzr (Swiss Army Knife for Agencies for PPC) - https://geni.us/optmyzr
➡️ BuiltWith (Competitor Analysis) - https://geni.us/builtwith
➡️ Lucky Orange (Heatmaps, Realtime CRO) - https://geni.us/luckyorange_jimbanks
➡️ Opus Clip (AI Tool for video repurposing) - https://geni.us/opusclip_jimbanks
➡️ Notion (Collation of scripts, task lists) - https://geni.us/notion_jimbanks
➡️ Promptsmart (Teleprompter) - https://geni.us/promptsmart_jimbanks
➡️ PiPiADS (Competitor Analysis for TikTok Ads and Facebook Ads) - https://geni.us/pipiads
➡️ PPSPY (Competitor Analysis for Shopify Stores) - https://geni.us/ppspy
➡️ TubeSift (Competitor Analysis for YouTube Videos) - https://geni.us/tubesift
➡️ Video Ad Vault (Competitor Analysis for YouTube Advertisers) - https://geni.us/videoadvault
➡️ ElevenLabs (AI for text to speech) - https://geni.us/elevenlabs_jimbanks
➡️ Make.com (Webhook Automation) - https://geni.us/make_jimbanks
➡️ Cloudways (Multi-Site Website Hosting) - https://geni.us/cloudways_jimbanks
➡️ Manychat (Instagram Automations) - https://geni.us/manychat_jimbanks
➡️ Semrush (Swiss Army Knife for SEO) - https://geni.us/semrush_jimbanks
➡️ Unik360 (Media Buyer Community, for Pay Per Call and Lead Generation) - https://geni.us/unik360
➡️ Synthesia (AI for Video Actors) - https://geni.us/synthesia
➡️ Gummy Search (Analysis Tool for reddit and subreddit's) - https://geni.us/gummysearch
➡️ Teamwork (Project Management Tool) - https://geni.us/teamwork
⏰ Time Stamps ⏰
00:00 Adapting Marketing Post-Covid Challenges
04:14 Effective Agency-Client Partnerships
08:58 Consultant Versus Agency Debate
11:20 Focused Ad Spending Strategy
14:09 Timeless Marketing Fundamentals
16:49 Focused Ad Campaign Strategy
19:18 Lead Generation vs. Unsold Inventory
25:15 Peak Demand Drives High Prices
26:26 Strategic Timing in Ad Markets
31:56 Delegate to Experts for Success
32:36 Narrowing Business Focus Pays Off
38:21 Coaching Program Success Story
39:36 Post-Tonys CPC Surge Explained
45:08 Longevity Over High-Production Content
48:10 Google's Competitive Ad Pricing
50:34 TikTok Ads: Diminishing Returns
53:39 AI Boosts Facebook Ads, TikTok's E-Comm Appeal
56:32 Future Predictions Follow-Up Invitation
