Jim is joined by Ben Hoehn from Mojo Mogul to discuss the dramatic shifts in digital and business platforms, focusing on AI's impact on numerous industries.
From the evolving landscape of a post-2024 US elections to the integration of AI in daily business operations, Ben offers insightful and unique perspectives with a fractional CMO hat on.
He shares his approach as a fractional CMO that specializes in helping startups and explains his unique methodology he calls "strategic-cution".
The conversation touches on the loss of in-office networking due to remote work, the rising importance of video and content creation, and the crucial role of quality lead generation and targeting in marketing.
The need for quick response to leads and the use of data enrichment is discussed along with the effectiveness of segmenting marketing campaigns.
Some extremely valuable tips for startup growth, marketing strategies, and the future of AI are shared so be sure to watch.
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🧰 Resources mentioned or used making this episode 🧰
➡️ Castmagic - https://geni.us/castmagic_jimbanks
➡️ Descript - https://geni.us/descript_jimbanks
➡️ Podpage - https://geni.us/podpage
➡️ Ecamm Live - https://geni.us/ecamm_jimbanks
➡️ Optmyzr - https://geni.us/optmyzr
➡️ BuiltWith - https://geni.us/builtwith
➡️ Lucky Orange - https://geni.us/luckyorange_jimbanks
➡️ Opus Clip - https://geni.us/opusclip_jimbanks
➡️ Notion - https://geni.us/notion_jimbanks
➡️ Promptsmart - https://geni.us/promptsmart_jimbanks
➡️ PiPiADS - https://geni.us/pipiads
➡️ PPSPY - https://geni.us/ppspy
➡️ TubeSift - https://geni.us/tubesift
➡️ Video Ad Vault - https://geni.us/videoadvault
➡️ ElevenLabs - https://geni.us/elevenlabs_jimbanks
➡️ Make.com - https://geni.us/make_jimbanks
➡️ Cloudways - https://geni.us/cloudways_jimbanks
➡️ Manychat - https://geni.us/manychat_jimbanks
➡️ Semrush - https://geni.us/semrush_jimbanks
➡️ Unik360 - https://geni.us/unik360
➡️ Synthesia - https://geni.us/synthesia
➡️ Gummy Search - https://geni.us/gummysearch
➡️ Teamwork - https://geni.us/teamwork
⏰ Time Stamps ⏰
00:00 Introduction
00:48 Impact of AI
02:37 Mojo Mogul Elevator Pitch
03:34 Challenges and Joys of Startups
06:33 Pandemic's Influence on B2B Marketing
09:29 The Rise of Ghostwriting and AI in Content Creation
19:38 Faceless YouTube Channels and Content Outsourcing
22:35 Optimizing Content for Modern Consumption
24:58 Importance of Audio and Video in Podcasts
27:30 Webinar Pet Peeves
28:18 Improving Webinar Show Rates
29:52 Effective PPC Strategies
31:52 Optimizing Google Ads
34:19 Speed of Response in Lead Generation
42:42 Lead Enrichment and Validation
47:52 Future of Targeted Advertising
49:13 Conclusion
