Are you navigating the ever-evolving landscape of digital marketing, PPC, and Google Ads?
In this high-value episode of Digital Marketing Stories, host Jim Banks welcomes renowned PPC expert Kirk Williams - aka PPCKirk to share unfiltered strategies, stories, and actionable insights for digital marketers, agency owners, and e-commerce professionals.
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This video is NOT sponsored.
Some of the links are affiliate links which means that if you buy something using that link we might get a small affiliate commission from one of our partners.
🧰 Resources mentioned or used making this episode 🧰
➡️ Competitor Analysis - https://geni.us/similarweb
➡️ Market Analysis - https://geni.us/builtwith
➡️ SEO Toolkit - https://geni.us/semrush_jimbanks
➡️ AI powered video editor - https://geni.us/descript_jimbanks
➡️ Podcast Website Builder - https://geni.us/podpage
➡️ Live Streaming & Video Production for Mac Users - https://geni.us/ecamm_jimbanks
➡️ PPC Management Software - https://geni.us/optmyzr
➡️ Heatmaps, Recordings and Surveys - https://geni.us/luckyorange_jimbanks
➡️ Teleprompter App - https://geni.us/promptsmart_jimbanks
➡️ Competitor Ad Analysis - https://geni.us/pipiads
➡️ Track Winning Products - https://geni.us/ppspy
➡️ Targeting for YouTube Ads - https://geni.us/tubesift
➡️ YouTube Ad Spy Tool - https://geni.us/videoadvault
➡️ Text to Speech and AI Voice Generator - https://geni.us/elevenlabs_jimbanks
➡️ Workflow Automation - https://geni.us/make_jimbanks
➡️ Managed Web Hosting - https://geni.us/cloudways_jimbanks
➡️ Chatbot Automations - https://geni.us/manychat_jimbanks
➡️ Media Buying Community - https://geni.us/unik360
➡️ Text to Video Creator - https://geni.us/synthesia
➡️ Audience Research for reddit - https://geni.us/gummysearch
➡️ Project Management Suite - https://geni.us/teamwork
➡️ Content Workflow Automation with AI - https://geni.us/castmagic_jimbanks
➡️ AI Video Clipping Tool - https://geni.us/opusclip_jimbanks
⏰ Time Stamps ⏰
00:00 – Introduction & Conference Travel Stories
03:10 – Speaking Highlights: London, Berlin, Bologna
11:37 – Unconventional Entry into PPC
15:05 – Early Days of Google Ads & PPC Optimization
17:24 – Rapid Changes in PPC
20:43 – Google’s Core Strengths
24:29 – Brand Bidding, Match Types & CPC Trends
34:33 – Performance Max, Automation & Agency Experiences
41:20 – Manual vs Automated Bidding Strategies
49:30 – The Role of PPC Managers
53:06 – Privacy Challenges, Attribution & Incrementality
1:03:06 – The Art vs Science of Marketing Decisions
1:04:39 – Final Thoughts
