Catch the full episode, along with show notes, transcript and resources at https://www.bdwjb.com/s2e20/
The rapidly evolving AgTech and BioTech industries are complex.
Cousins by blood and business partners by choice, today's podcast guests bring a wealth of knowledge from both science and marketing.
Angela dives into her journey from lab work to marketing, emphasizing the role of AI in modern biotechnology.
Travis, with a background in farming, discusses the transformative impact of technology on agriculture and the importance of strategic marketing.
They also touch upon the ethical considerations of AI, the importance of realistic marketing goals, and their commitment to working with clients whose values align with theirs.
Join us to explore the intersections of technology, marketing, and ethical business practices.
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🧰 Resources mentioned or used making this episode 🧰
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⏰ Time Stamps ⏰
00:00 Meet Angela and Travis
00:51 Specializing in Biotech and Agtech
01:33 Client Engagement and Strategy
03:16 The Power of Visual Marketing
05:33 The Evolution of Technology in Marketing
06:05 AI in Biotech and Agtech
07:14 The Role of AI in Modern Marketing
11:39 Challenges and Opportunities with AI
21:56 Old School vs. New School in Tech
26:38 Challenges in Adapting Technology for Farms
27:00 Generational Shifts in Farming
28:18 Climate Change and Farming
32:58 The Role of Science and Biotech
42:38 Marketing Strategies and Challenges
49:48 Ethics in Marketing and Client Relationships
52:47 Conclusion and Final Thoughts
