Are you ready to elevate your digital marketing in 2025?
In this episode of Digital Marketing Stories, Perry Sheraw email marketing expert and automation strategist joins Jim Banks to dive deep into the latest trends, game-changing tools, and proven strategies for turning your email list into a revenue powerhouse.
From leveraging AI for advanced personalization to practical segmentation tactics and platform recommendations (HubSpot, Klaviyo, Shopify), get actionable tips straight from a seasoned pro.
Whether you're a marketing manager at a growing e-commerce brand, a B2B leader, or a digital marketing enthusiast, this episode delivers the strategies you need to succeed in the evolving digital landscape.
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This video is NOT sponsored.
Some of the links are affiliate links which means that if you buy something using that link we might get a small affiliate commission from one of our partners.
🧰 Resources mentioned or used making this episode 🧰
➡️ Competitor Analysis - https://geni.us/similarweb
➡️ Market Analysis - https://geni.us/builtwith
➡️ SEO Toolkit - https://geni.us/semrush_jimbanks
➡️ AI powered video editor - https://geni.us/descript_jimbanks
➡️ Podcast Website Builder - https://geni.us/podpage
➡️ Live Streaming & Video Production for Mac Users - https://geni.us/ecamm_jimbanks
➡️ PPC Management Software - https://geni.us/optmyzr
➡️ Heatmaps, Recordings and Surveys - https://geni.us/luckyorange_jimbanks
➡️ Teleprompter App - https://geni.us/promptsmart_jimbanks
➡️ Competitor Ad Analysis - https://geni.us/pipiads
➡️ Track Winning Products - https://geni.us/ppspy
➡️ Targeting for YouTube Ads - https://geni.us/tubesift
➡️ YouTube Ad Spy Tool - https://geni.us/videoadvault
➡️ Text to Speech and AI Voice Generator - https://geni.us/elevenlabs_jimbanks
➡️ Workflow Automation - https://geni.us/make_jimbanks
➡️ Managed Web Hosting - https://geni.us/cloudways_jimbanks
➡️ Chatbot Automations - https://geni.us/manychat_jimbanks
➡️ Media Buying Community - https://geni.us/unik360
➡️ Text to Video Creator - https://geni.us/synthesia
➡️ Audience Research for reddit - https://geni.us/gummysearch
➡️ Project Management Suite - https://geni.us/teamwork
➡️ Content Workflow Automation with AI - https://geni.us/castmagic_jimbanks
➡️ AI Video Clipping Tool - https://geni.us/opusclip_jimbanks
⏰ Time Stamps ⏰
00:00 – Introduction & Perry’s Background
01:31 – Evolution of Email Marketing Automation
03:13 – Biggest Changes in Email Marketing
05:14 – Leveraging AI for Marketing Cohesion
07:21 – Writing a Marketing Technology Book
10:16 – YouTube Channel & Email Deliverability
13:35 – Effective Email Platform Stack (HubSpot vs. Klaviyo)
14:52 – Advanced Segmentation & Dynamic Content
17:04 – The Dangers of List Buying & Spam
18:14 – YouTube & Email: The Packaging Parallel
23:17 – The Attention Economy & Content Overload
26:41 – AI Tools for Marketers: Preferences & Use Cases
28:33 – Sales, Conferences & Building Relationships Post-Covid
32:41 – The Importance of Video & Audio Quality in Remote Work
34:21 – Final Thoughts & How to Connect with Perry
