For show notes and other content relating to this episode visit https://www.bdwjb.com/s2e8/
Join host Jim Banks as he sits down with Allen Kaplun in this episode of Digital Marketing Stories.
Discover how Allen transitioned from a career in law to thriving in the e-commerce space, and how he now helps international brands penetrate the U.S. market through GDS.
This conversation offers valuable insights with his digital marketing stories, exponential business growth, and navigating regulatory challenges.
Whether you're an aspiring entrepreneur or a seasoned marketer, you'll find actionable tips to elevate your digital marketing game.
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🧰 Resources mentioned or used making this episode 🧰
➡️ Castmagic - https://geni.us/castmagic_jimbanks
➡️ Descript - https://geni.us/descript_jimbanks
➡️ Podpage - https://geni.us/podpage
➡️ Ecamm Live - https://geni.us/ecamm_jimbanks
➡️ Optmyzr - https://geni.us/optmyzr
➡️ Lucky Orange - https://geni.us/luckyorange_jimbanks
➡️ Opus Clip - https://geni.us/opusclip_jimbanks
➡️ Notion - https://geni.us/notion_jimbanks
➡️ Promptsmart - https://geni.us/promptsmart_jimbanks
➡️ TubeSift - https://geni.us/tubesift
➡️ Video Ad Vault - https://geni.us/videoadvault
➡️ Make.com - https://geni.us/make_jimbanks
➡️ Cloudways - https://geni.us/cloudways_jimbanks
➡️ Manychat - https://geni.us/manychat_jimbanks
➡️ Semrush - https://geni.us/semrush_jimbanks
➡️ Unik360 - https://geni.us/unik360
➡️ Synthesia - https://geni.us/synthesia
⏰ Time Stamps ⏰
0:00 - Introduction: Allen Kaplun's Journey From Law to E-commerce
1:28 - Making the Big Shift: Turning a Side Hustle Into a Full-Fledged Business
4:43 - The Genesis of GDS: Helping International Brands Enter the U.S. Market
7:06 - The Importance of Compliance in E-commerce
10:55 - Pandemic Challenges and E-commerce Growth
13:31 - The Rise & Impact of Social Media on E-commerce
17:44 - Digital Marketing Advice for Beginners
21:20 - The Role of Local Lead Generation in Digital Marketing
24:45 - Future of TikTok in the Marketing Space
27:16 - International Marketing Strategies and Localization
30:48 - Evaluating Digital Marketing Firms
33:18 - The Value of Committing to Education and Networking
