Looking for actionable strategies in digital marketing, event promotion, and social media audience growth?
Want the inside story on the power of authenticity and resilience in business?
This episode is your go-to guide for all of those and more.
Key Takeaways:
🟢 Event Marketing Secrets - How Benjamin leverages micro-influencers, geographic social media targeting, and eye-catching guerrilla campaigns to fill venues and drive ticket sales.
🟢 Social Media for Local Brands - Strategic tips for building a hyperlocal audience, identifying authentic small-scale influencers, and creating content that gets people talking.
🟢 Entrepreneurship with Adversity - Learn how overcoming dyslexia and health challenges shaped Benjamin’s fortitude, communication skills, and business approach—valuable lessons for anyone facing obstacles.
🟢 Leveraging Technology - Discover the newest AI and assistive tools for learning differences and how they can level the playing field in business and education.
🟢 Leadership & Team Management - Insightful discussion on building a team, delegating, setting code of conduct for event staff, and the importance of personal reputation in a service-driven business.
Why Watch?
Gain firsthand, practical digital marketing techniques that go beyond theory.
Get motivational insights on perseverance, disability advocacy, and cultivating soft skills for real-world success
Learn how to authentically connect with your audience, even in hyper-competitive markets
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This video is NOT sponsored.
Some of the links are affiliate links which means that if you buy something using that link we might get a small affiliate commission from one of our partners.
🧰 Resources mentioned or used making this episode 🧰
➡️ Text to Speech and AI Voice Generator - https://geni.us/elevenlabs_jimbanks
➡️ Competitor Analysis - https://geni.us/similarweb
➡️ AI powered video editor - https://geni.us/descript_jimbanks
➡️ Podcast Website Builder - https://geni.us/podpage
➡️ Teleprompter App - https://geni.us/promptsmart_jimbanks
➡️ Text to Video Creator - https://geni.us/synthesia
➡️ Audience Research for reddit - https://geni.us/gummysearch
➡️ Content Workflow Automation with AI - https://geni.us/castmagic_jimbanks
➡️ AI Video Clipping Tool - https://geni.us/opusclip_jimbanks
⏰ Time Stamps ⏰
00:00 Resilient Dyslexic Advocate's Journey
07:57 Tech Equalizes Education Access
15:21 Fraternity Jungle Party Giraffe Sighting
19:16 Balancing Guest Satisfaction and Revenue
25:30 Facing Brain Surgery Bravely
29:42 Overcoming Challenges with Help
33:45 Geographic Targeting in Business
40:50 Juggling Offices After Business Sale
43:07 Engaging Reluctant Event Attendees
49:42 Judging Character by Kindness
56:28 Defined Roles, Clear Boundaries
58:26 Event Blacklist and Conduct Policy
01:04:07 Compelled to Fight Evil
