Catch the full episode, with show notes, transcript and resources mentioned at https://www.bdwjb.com/s2e15/
In this episode of Digital Marketing Stories, host Jim Banks chats with Corey Morris, a seasoned digital marketing professional with over 20 years of experience.
Corey shares insights from his career journey, which began in 2005, and explains his progression from project management to becoming the owner of Voltage, a full-service digital marketing agency.
They delve into the importance of niche specialization, consistent strategy implementation, and the pivotal role of AI tools in modern marketing practices.
Corey also discusses the idea behind his book on digital marketing frameworks and the benefits of having documented processes.
The conversation explores the dynamic nature of the industry, touching on changes in search engine dynamics, the impact of generative AI, and the necessity of staying adaptable in a constantly evolving digital landscape.
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🧰 Resources mentioned or used making this episode 🧰
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⏰ Time Stamps ⏰
00:00 Introduction
00:27 American Obsession with Gambling
02:39 Corey's Digital Marketing Journey
03:48 SEO and Agency Evolution
12:20 The Importance of Documentation and Processes
21:13 AI Tools and Their Impact on Marketing
29:04 Conference Experiences and Speaking Engagements
34:28 Future of Digital Marketing and AI
40:48 Conclusion
