In this episode of Digital Marketing Stories, Jim talks with John McDougall, a veteran in the digital marketing field.

John recounts his early experiences starting from 1995 when he was tasked with selling websites at his father's agency.

He describes how he learned about it in 1996 and utilized tools like WebPosition Gold.

John and Jim exchange stories from the late '90s and early 2000s, covering keyword stuffing, link-building strategies, and the evolution of SEO tactics.

They discuss the changing landscape of digital marketing, the importance of content creation, and the challenges of working with difficult clients.

John shares his insights on niche marketing, in law firms and education, the significance of technical SEO, and the role of AI in SEO practices.

The episode also touches on the educational aspect of digital marketing, emphasising the need for up-to-date, practical knowledge in university curricula.

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🧰 Resources mentioned or used making this episode 🧰

➡️ Competitor Analysis - https://geni.us/similarweb
➡️ Market Analysis - https://geni.us/builtwith
➡️ SEO Toolkit - https://geni.us/semrush_jimbanks
➡️ AI powered video editor - https://geni.us/descript_jimbanks
➡️ Podcast Website Builder - https://geni.us/podpage
➡️ Live Streaming & Video Production for Mac Users - https://geni.us/ecamm_jimbanks
➡️ PPC Management Software - https://geni.us/optmyzr
➡️ Heatmaps, Recordings and Surveys - https://geni.us/luckyorange_jimbanks
➡️ Content Management - https://geni.us/notion_jimbanks
➡️ Teleprompter App - https://geni.us/promptsmart_jimbanks
➡️ Competitor Ad Analysis - https://geni.us/pipiads
➡️ Track Winning Products - https://geni.us/ppspy
➡️ Targeting for YouTube Ads - https://geni.us/tubesift
➡️ YouTube Ad Spy Tool - https://geni.us/videoadvault
➡️ Text to Speech and AI Voice Generator - https://geni.us/elevenlabs_jimbanks
➡️ Workflow Automation - https://geni.us/make_jimbanks
➡️ Managed Web Hosting - https://geni.us/cloudways_jimbanks
➡️ Chatbot Automations - https://geni.us/manychat_jimbanks
➡️ Media Buying Community - https://geni.us/unik360
➡️ Text to Video Creator - https://geni.us/synthesia
➡️ Audience Research for reddit - https://geni.us/gummysearch
➡️ Project Management Suite - https://geni.us/teamwork
➡️ Content Workflow Automation with AI - https://geni.us/castmagic_jimbanks
➡️ AI Video Clipping Tool - https://geni.us/opusclip_jimbanks

⏰ Time Stamps ⏰
00:00 Introduction to John McDougall
00:33 SEO Beginnings and WebPosition Gold
01:15 SEO Strategies and Challenges
03:48 Evolution of SEO Practices
06:54 Niche Marketing and Client Stories
22:22 Podcasting and Content Marketing
30:42 The Importance of Consistency in SEO
31:45 The SEO Community and Networking
32:27 Promoting Through Podcasts
33:18 The Evolution of SEO Training
33:41 Bruce Clay's Influence and Tools
34:38 The Search Engine Relationship Chart
35:23 Google's Market Dominance and Challenges
37:21 SEO Careers and Education
39:48 Internships and Real-World Experience
52:08 The Role of Women in SEO
56:06 Common SEO Mistakes to Avoid
58:55 Conclusion