Joining the podcast today is Jesse Ringer, the founder and CEO of Method & Metric, an SEO agency based in Vancouver.
Jesse shares his journey from consulting post-2008 financial crisis to launching Method & Metric in 2017.
Learn about the agency's expertise in technical SEO, content marketing, analytics, and conversion rate optimization, and how they work with clients like TikTok and Samsung.
Jesse also discusses the importance of human connection in business, tackling the challenges of AI in SEO, hiring and retaining staff, and maintaining company culture.
If you're looking to enhance your digital marketing knowledge and grasp the essentials of running a successful SEO agency, this episode is a must-watch.
Subscribe to, watch or listen to Digital Marketing Stories
➡️ Subscribe on Apple Podcasts : https://geni.us/bdwjb_apple
➡️ Subscribe on Spotify: https://geni.us/bdwjb_spotify
Here are ways you can work with us here at Digital Marketing Stories
🙏 Podcast Guest Requests & Listener Questions - https://www.bdwjb.com/contact/
💼 Sponsors - https://www.bdwjb.com/contact/
👉 Have Jim as a guest on YOUR podcast - https://www.bdwjb.com/contact/
Connect with Jim
✅ Exclusive Facebook Group for Elite Media Buyers - https://www.facebook.com/groups/EliteMediaBuyers/
✅ Threads - https://geni.us/threads_jimbanks
✅ X - https://www.x.com/jimbanks
✅ Facebook - https://www.facebook.com/jim.banks.ceo
✅ LinkedIn - https://www.linkedin.com/in/jimbanks
✅ Pinterest - https://www.pinterest.com/SpadesMedia
✅ Instagram - https://www.instagram.com/jimbanks
QUESTION : Who would you like to see Jim have as a guest on the podcast?
Let me know in the comments.
This video is NOT sponsored.
Some of the links are affiliate links which means that if you buy something using that link we might get a small affiliate commission from one of our partners.
🧰 Resources mentioned or used making this episode 🧰
➡️ Castmagic - https://geni.us/castmagic_jimbanks
➡️ Descript - https://geni.us/descript_jimbanks
➡️ Podpage - https://geni.us/podpage
➡️ Ecamm Live - https://geni.us/ecamm_jimbanks
➡️ Optmyzr - https://geni.us/optmyzr
➡️ BuiltWith - https://geni.us/builtwith
➡️ Lucky Orange - https://geni.us/luckyorange_jimbanks
➡️ Opus Clip - https://geni.us/opusclip_jimbanks
➡️ Notion - https://geni.us/notion_jimbanks
➡️ Promptsmart - https://geni.us/promptsmart_jimbanks
➡️ PiPiADS - https://geni.us/pipiads
➡️ PPSPY - https://geni.us/ppspy
➡️ TubeSift - https://geni.us/tubesift
➡️ Video Ad Vault - https://geni.us/videoadvault
➡️ ElevenLabs - https://geni.us/elevenlabs_jimbanks
➡️ Make.com - https://geni.us/make_jimbanks
➡️ Cloudways - https://geni.us/cloudways_jimbanks
➡️ Manychat - https://geni.us/manychat_jimbanks
➡️ Semrush - https://geni.us/semrush_jimbanks
➡️ Unik360 - https://geni.us/unik360
➡️ Synthesia - https://geni.us/synthesia
➡️ Gummy Search - https://geni.us/gummysearch
➡️ Teamwork - https://geni.us/teamwork
⏰ Time Stamps ⏰
00:00 Introduction
00:30 Jesse's Journey
02:45 Challenges of Running an SEO Agency
04:27 Finding and Working with Ideal Clients
07:04 Impact of AI on SEO
11:49 Podcasting and Content Creation Insights
15:16 The Importance of Human Connection in Business
23:26 Diversifying Content Platforms
26:34 The Importance of Website Performance
27:45 Client Experience and SEO
29:52 Recruitment and Retention Challenges
32:52 Handling Difficult Clients
38:23 Side Hustles and Employee Transparency
46:18 Balancing Work and Personal Life
49:37 Conclusion and Contact Information
