Full details along with show notes, resources discussed and links to the speaker at https://www.bdwjb.com/s2e22/
In this episode of Digital Marketing Stories, host Jim interviews Peter Murphy Lewis, also known as 'Strategic Pete,' a fractional CMO with a fascinating career path that spans from Kansas to Boston to Chile.
Pete shares his journey of becoming a successful marketer, his love for problem-solving, and the unique strategies he employs in his business.
They discuss the importance of organic growth, the value of podcasts for CEOs, and common mistakes companies make when hiring agencies.
Pete looks into the evolving landscape of digital marketing and the role of data-driven strategies.
Learn valuable insights and tips from a seasoned marketer who thrives on challenges and strategic thinking.
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🧰 Resources mentioned or used making this episode 🧰
➡️ Competitor Analysis - https://geni.us/similarweb
➡️ Market Analysis - https://geni.us/builtwith
➡️ SEO Toolkit - https://geni.us/semrush_jimbanks
➡️ AI powered video editor - https://geni.us/descript_jimbanks
➡️ Podcast Website Builder - https://geni.us/podpage
➡️ Live Streaming & Video Production for Mac Users - https://geni.us/ecamm_jimbanks
➡️ PPC Management Software - https://geni.us/optmyzr
➡️ Heatmaps, Recordings and Surveys - https://geni.us/luckyorange_jimbanks
➡️ Teleprompter App - https://geni.us/promptsmart_jimbanks
➡️ Competitor Ad Analysis - https://geni.us/pipiads
➡️ Track Winning Products - https://geni.us/ppspy
➡️ Targeting for YouTube Ads - https://geni.us/tubesift
➡️ YouTube Ad Spy Tool - https://geni.us/videoadvault
➡️ Text to Speech and AI Voice Generator - https://geni.us/elevenlabs_jimbanks
➡️ Workflow Automation - https://geni.us/make_jimbanks
➡️ Managed Web Hosting - https://geni.us/cloudways_jimbanks
➡️ Chatbot Automations - https://geni.us/manychat_jimbanks
➡️ Media Buying Community - https://geni.us/unik360
➡️ Text to Video Creator - https://geni.us/synthesia
➡️ Audience Research for reddit - https://geni.us/gummysearch
➡️ Project Management Suite - https://geni.us/teamwork
➡️ Content Workflow Automation with AI - https://geni.us/castmagic_jimbanks
➡️ AI Video Clipping Tool - https://geni.us/opusclip_jimbanks
⏰ Time Stamps ⏰
00:00 Introduction to Strategic Pete
00:37 From Kansas to Chile
01:32 The Birth of Strategic Pete
04:12 Challenges in Digital Marketing
10:00 Importance of Data in Marketing
22:08 Understanding Traffic and Lead Volume
23:00 Exploring AI Tools for Marketing
24:11 The Role of SEO and LLMs
25:24 Organic Social vs. Paid Advertising
26:09 Leveraging LinkedIn and Other Platforms
31:09 The Power of Podcasts for CEOs
40:30 Promoting Diversity in the Industry
41:53 Conclusion and Contact Information
