Jim Banks talks to Kevin Gibbons, founder of Re:signal they discuss the highs and lows of his career in the search industry, the many Search Awards, the Blueglass saga, the origins of Re:signal and more. Follow the podcast by visiting - https://www.bdwjb.com/follow/
From career shifts to learning from his bad decisions, this episode covers it all including:
* Navigating the challenges of rebranding and brand equity
* Kevin's experience through the rise and fall of Blueglass
* Key learnings from organising and attending search industry events
* The importance of financial accountability and operational efficiency in business
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🧰 Resources mentioned or used in the making this episode 🧰
➡️ Notion - https://www.bdwjb.com/notion/
➡️ Castmagic - https://www.bdwjb.com/castmagic/
➡️ Descript - https://www.bdwjb.com/descript/
➡️ Podpage - https://www.bdwjb.com/podpage/
➡️ Ecamm Live - https://www.bdwjb.com/ecamm/
➡️ Opus Clip - https://www.bdwjb.com/opus/
⏰ Time Stamps ⏰
00:00 Introduction to Kevin
10:21 Successful ecommerce SEO agency with strong team and clients
11:31 Focus on SEO specialism for growth
18:07 Scars shape your journey; social media lies
25:10 Exploring UK acquisition opportunities
29:17 Great Blueglass content vanishes overnight
36:07 Old content remains relevant
42:04 Focusing on retail post-COVID for stronger success
47:30 Judging awards is gratifying
51:58 Rory Sutherland, Holly Tucker: Inspiring entrepreneurial psychology
58:52 Visiting clients builds relationships
01:00:33 Focus on conversation-driven events over presentations.
01:05:02 Running a purpose-driven, sustainable business responsibly.
