In this episode of Digital Marketing Stories, host Jim Banks is joined by Grace Clemens, a digital marketing expert specialising in e-commerce.
Grace discusses her journey into e-commerce and the importance of digital marketing audits for e-commerce brands, nonprofits, and B2B companies.
She elaborates on key elements of successful audits, the importance of consistency in branding, and the role of automation in capturing low-hanging fruit revenue opportunities..
Grace shares insights on tools and strategies that enhance marketing efforts, the significance of community management, and the potential of AI in marketing.
Watch and learn about the best practices in digital marketing audits and how to cultivate a multi-channel strategy to ensure business success.
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🧰 Resources mentioned or used making this episode 🧰
➡️ Competitor Analysis - https://geni.us/similarweb
➡️ Market Analysis - https://geni.us/builtwith
➡️ SEO Toolkit - https://geni.us/semrush_jimbanks
➡️ AI powered video editor - https://geni.us/descript_jimbanks
➡️ Podcast Website Builder - https://geni.us/podpage
➡️ Live Streaming & Video Production for Mac Users - https://geni.us/ecamm_jimbanks
➡️ PPC Management Software - https://geni.us/optmyzr
➡️ Heatmaps, Recordings & Surveys - https://geni.us/luckyorange_jimbanks
➡️ Content Management - https://geni.us/notion_jimbanks
➡️ Teleprompter App - https://geni.us/promptsmart_jimbanks
➡️ Competitor Ad Analysis - https://geni.us/pipiads
➡️ Track Winning Products - https://geni.us/ppspy
➡️ Targeting for YouTube Ads - https://geni.us/tubesift
➡️ YouTube Ad Spy Tool - https://geni.us/videoadvault
➡️ Text to Speech and AI Voice Generator - https://geni.us/elevenlabs_jimbanks
➡️ Workflow Automation - https://geni.us/make_jimbanks
➡️ Managed Web Hosting - https://geni.us/cloudways_jimbanks
➡️ Chatbot Automations - https://geni.us/manychat_jimbanks
➡️ Media Buying Community - https://geni.us/unik360
➡️ Text to Video Creator - https://geni.us/synthesia
➡️ Audience Research for reddit - https://geni.us/gummysearch
➡️ Project Management Suite - https://geni.us/teamwork
➡️ Content Workflow Automation with AI - https://geni.us/castmagic_jimbanks
➡️ AI Video Clipping Tool - https://geni.us/opusclip_jimbanks
⏰ Time Stamps ⏰
00:00 Introduction
01:00 E-commerce and Audit Focus
03:19 Common Audit Findings
03:40 Importance of Consistency and Automation
05:31 Challenges and Strategies in Digital Marketing
07:53 Working with Different Company Sizes
14:08 Customer Feedback and Campaign Success
15:33 Tools and Techniques for Data Analysis
22:41 The Role of AI in Marketing
24:31 Handling Negative Comments with Care
25:28 Community Support and Brand Advocacy
26:24 Recognising and Rewarding Loyal Customers
29:33 The Role of AI in User-Generated Content
38:59 The Future of Social Media Marketing
40:20 Maintaining a Multi-Channel Strategy
46:50 Final Thoughts
