Perry Sheraw
Managing Partner
Perry Sheraw is a marketing automation expert with over 20 years of experience turning chaotic email strategies into high-converting customer journeys.
A former print journalist turned C-suite executive, Perry launched her first email campaign in 2002 and never looked back.
She has since led marketing strategy for both Fortune 500 companies and scaling startups, with deep specialization in email, SMS, CRM alignment, and marketing tech.
Now the Managing Partner of Duma Marketing, LLC, Perry helps e-commerce and med device brands eliminate communication gaps and unlock consistent revenue through personalized automation.
She’s a certified Shopify and Klaviyo Partner, HubSpot Partner, and has worked extensively in highly regulated industries including HIPAA-compliant marketing.
From running call centers and launching lending funnels to building Frankenstein CRMs before HubSpot existed—Perry has done it all.
And she’s now writing the book (literally) on how brands can finally get email right.