SEO Episodes

In this episode of Digital Marketing Stories, Jim talks with John McDougall, a veteran in the digital marketing field. John recounts his early experiences starting from 1995 when he was tasked with selling websites at his father's agency. He describes how he learned about it in 1996 and utilized tools like WebPosition Gold. John and Jim exchange stories from the late '90s and early 2000s, covering keyword stuffing, link-building strategies, and the evolution of SEO tactics. They discuss the ...

In this episode of Digital Marketing Stories, host Jim Banks chats with Corey Morris, a seasoned digital marketing professional with over 20 years of experience. Corey shares insights from his career journey, which began in 2005, and explains his progression from project management to becoming the owner of Voltage, a full-service digital marketing agency. They delve into the importance of niche specialization, consistent strategy implementation, and the pivotal role AI tools play in modern mar...

In this episode, Jim talks to Jesse Ringer, founder and CEO of Method & Metric, an SEO agency based in Vancouver. Jesse discusses his journey from freelancing in a post-financial 2008 crisis to establishing his agency in 2017. They talk about the evolution of digital marketing, the importance of human connection in business, and the impact of AI on SEO. Jesse shares insights into finding and retaining clients, managing and recruiting staff, and the challenges and rewards of running a business...

In this episode of Digital Marketing Stories, Jim talks to Ryan Jones, who shares his journey at Razorfish as well as innovative and new SEO tool SERPrecon. Ryan discusses the transition from traditional SEO metrics to modern approaches using machine learning and vectors. Additionally, they explore the impact of AI on search and digital marketing strategies. Apart from professional insights, Ryan opens up about personal health challenges, including weight loss and knee surgeries, and the posi...

Join Jim Banks as he sits down with SEO expert Kaspar Szymanski to discuss how bad decisions and outdated practices can impact your site's performance. Learn how to avoid common SEO pitfalls and optimize your strategies for success. Disavow files and managing harmful links Importance and methods of regular SEO audits The role of AI in SEO and managing its recommendations SEO contingency planning and diversifying traffic sources Impact of poor website optimization on user experience Be sur...

Today, we're joined by Kevin Gibbons, the founder of Re:signal, who shares his journey through the ups and downs of the search industry, from SEO consulting to handling major brand transitions. We'll dive into Kevin's experiences with career changes, the challenges and pitfalls of the franchise model at Blueglass, and what he's learned from past failures. Jim Banks and Kevin also discuss the importance of purpose and value in their work, the evolution of remote work setups, and the significanc...